Ux writing 5 valuable tips for user-centered language

UX Writing: 5 valuable tips for user-centered language

An interactive system always enters into a dialog with the user. The user interacts with the device or. of the software and save perceptions in the process. The user experience classifies how the user feels about the "experience". In addition to the interactions, the images and the colors used, the language also has a significant influence on the user experience. This refers to the language the system uses to communicate with the user: UX Writing.

We now live in a world where it is already possible to act via voice control. For example, I can activate my timer on my smartphone using voice control if I don't have my hands free while cooking at the moment. So the trend is moving more and more towards a dialog with our devices. The user expects a response. To meet this trend, it needs a new kind of writing.

The term "UX Writing

User interface is exactly the place where the user interacts with the system. On a website, for example, this is the navigation bar, the images, the logo, buttons, and all the text that can be seen there. Text also refers to the small snippets of text found on buttons. So it's not just about extensive copy text.

A UX writer deals with communication between the system and the user.

If you look at usability tests or have done them yourself, you will quickly realize that "wording" on buttons, no matter how small, can have a very high impact on the user's understanding. Navigation also stands and falls with the terms used there.

Misunderstood terms can even quickly lead to cancellations, for example, if it is an application to purchase (z.B. for online stores) deals.

UX experts often include dummy texts ("Lorem ipsum") in their concepts so that they focus on the functionality or the user experience. concentrate on the mechanics of the application from the user's point of view. The UX Writer starts at exactly this point.

Below you will find tips on how to write texts that have a positive effect on the user experience ..

UX Writing – 5 Tips:

#1 Conduct a context of use analysis – as a basis for language& Tonality

To find out how the target group communicates, context of use analysis is essential. Language and tonality should be adapted to the results there. The analysis is carried out in cooperation with the UX Konzepter resp. The UX designer at the beginning of the user centered design process, so that everyone has the same understanding at the end.

UX writing: creating the right tone of voice

#2 Recognize the needs& Ask your users questions and answer them in advance

Through context of use analysis, the user's needs are clear. The UX writer should always address this and answer questions in his texts before the user gets the idea of asking them himself (example: "What is the added value if I book the additional option ABC for my car insurance??").

UX Writing: proactively answer user questions

#3 Use simple sentences in UX writing

It has been proven that people only scan texts on the web. A complete article is rarely read. People rather focus on "buzzwords" and shimmy through the page like this. Sections that seem interesting are read. It is thus worthwhile to attach importance to short, simple sentences. Text formatting also helps to capture information (bold, color highlighting, etc.).).

UX Writing: create short sentences

#4 Engage your users

Just as aesthetics play a big role in whether a user experience is perceived positively, so too can engaging copy contribute to this. If texts of an online youth newspaper are written too factually or too dryly, even the most beautiful design will not help at this point.

UX Writing: Create enthusiasm

#5 Work very closely with the UX conceptualizer/UX designer

It's not just during context of use analysis that people should work closely together. Only if your information architecture and interaction concepts are perfectly aligned, everything will look cohesive and in the end will positively influence the user experience of the product.